At the heart of things: yes — wallpaper is very much in fashion again. If you thought wallpaper was trapped in dusty past decades, think again. In fact, the opposite is true: it’s enjoying a revival with fresh energy, new materials, and bolder uses than ever. Here's a blog-style breakdown you can use for your site at Nobletts Wallpaper (and feel free to fine-tune the tone for your brand voice).
Why Wallpaper Is Having a Moment
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It injects instant character
Wallpaper is no longer about subtle “safe” patterns. In 2025 we’re seeing designs that make a splash: bigger prints, immersive murals, bold textures. For example, one design site says: “Wallpaper isn’t going anywhere in 2025. Well into its resurgence in popularity…” Better Homes & Gardens+1
And another headline: “Wallpaper is back: 7 trends you’ll see everywhere in 2025 and 2026.” ele HOME -
Texture, tactility, and materials matter
It isn’t just about pattern any more — it’s about how a wall feels and how wallpaper can contribute to a layered, designer-led look. Examples include grasscloth, linen weaves, embossed finishes. These add depth and interest that paint alone just can’t replicate. The Spruce -
WRAP, accent and beyond
Wallpaper is now being used creatively: not just on one wall, but across ceilings, inside niches, behind shelving, even in bathrooms (with correct specifications). The “feature wall” is joined by the “feature ceiling” and even full-room wraps. Ideal Home -
Trends support wallpaper choices
The wider interior design world is trending toward: rich colours, nature-inspired motifs, “bringing the outdoors in”, and warmer neutrals. All of which wallpaper is perfectly poised to deliver. For instance: deep forest greens, earthy tones, and botanical prints are flagged as major wallpaper choices for 2025. -
It’s both statement and background
Depending on the look, wallpaper can be either the star (bold mural, dramatic pattern) or the subtle supporting actor (textured neutral, soft pattern). That flexibility makes it fashionable across styles — from minimalist Scandinavian to maximalist glam. Sleek-chic UK Home Interiors Blog
How to Use This Information In-Store & Online
Since you’re a retailer specialising in wallpaper, paint and soft furnishings, here are some angles you might highlight in your blog and in store to engage customers:
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Trend-lead your collection: Emphasise that your wallpaper offering isn’t just “old fashioned” — show the new materials (textured, eco-friendly, mural style) and patterns that reflect current trend direction.
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Educate on application: Many customers ask “Isn’t wallpaper high maintenance?” Use the blog to explain that modern wallpapers (vinyl-coated, washable, easy to install/remove) and the creative applications (ceiling, partial walls) make it viable for many homes.
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Complementary with paint & soft furnishings: Since your business covers paint and soft furnishings too, you can show how wallpaper pairs with accent paint, curtains, cushions. For example, “choose a wallpaper with a bold motif, pick out a colour in the pattern for your trim paint or cushion accessory.”
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Highlight cost vs-paint trade-offs: For instance, while wallpaper might be more upfront cost than paint, it can create a high-impact look with less need for décor layering (less artwork needed, less need to repaint frequently).
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Localised styling for Belfast / UK homes: You can reference how UK interiors are embracing heritage prints, maximalist designs, and nature-inspired textures – giving customers more confidence that wallpaper is “now” not “then”. For example, your own blog list of trends for UK market (you already produced one) provides great internal content. Nobletts Wallpaper
But There Are Caveats — The “Stillness” in Fashion
While wallpaper is trending, that doesn’t mean every style of wallpaper is automatically “in”. Some points to watch:
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Avoid overly dated prints: Patterns that scream a past decade (e.g., tiny chevrons that peaked in 2010s) are being seen as dated. The Spruce
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Fit to space: A super-busy or large-scale print in a small room may overwhelm. Use scale responsibly (e.g., one accent wall, behind bed, etc).
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Quality matters: With wallpaper, poor material or poor installation shows. Emphasise good substrate, good paste, good prep.
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Installation & removal: Some customers still worry about hassle; share guidance on peel-and-stick options, or professional install vs DIY.
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Trends evolve fast: Unlike a neutral paint colour that may last 5-10 years, dynamic patterns and statement pieces can date quicker. Offer advice on mix-and-match or going bold selectively.
Conclusion — What You Might Tell Your Customers
Yes — wallpaper is absolutely still fashionable. Far from being a relic, it’s leading many home-decor trends in 2025. Whether you want a bold, immersive statement or a subtle textured backdrop, wallpaper gives you far more than just colour. As a retailer specialising in these solutions, we’re here to help you navigate the material, pattern and installation choices so that your space looks modern, personalised and timeless for you.
