Introduction
2025 turned out to be a cracking year for wallpaper. Trends shifted faster than we expected, customers got braver with colour and pattern, and a few designs absolutely rocketed to the top of our sales charts. Looking back over the year, you can really see how people wanted their homes to feel — calmer, cosier, richer in texture, and in many cases, a lot more fun.
So we’ve pulled together the wallpapers that genuinely made the biggest impact for us in 2025. These weren’t just popular online — they were the rolls people came into the shop asking for by name, the samples that vanished quickest, and the patterns we kept reordering because they simply wouldn’t stay on the shelves. In this review, we’ll look at what customers loved, the trends that shaped the year, and why certain designs just seemed to click with so many homes.
Palmetto Marble Taupe — Our Undisputed Number One
It’s no surprise that Palmetto Marble Taupe ended up as our best-selling wallpaper of 2025 — this design ticked every single box for what people were craving this year. The first thing customers noticed was the texture: that beautifully layered vinyl gives it a depth and realism that you simply don’t get with lighter papers. It feels substantial in the hand, properly premium, and once it’s on the wall it has this almost stone-like quality that instantly elevates a room. The colour helped seal the deal too. That soft taupe tone sits right in the middle of the 2025 trend palette — warm, calming, and endlessly easy to style. Whether people were going modern, cosy, minimalist, or classic, this shade just worked. Put all that together and you’ve got a wallpaper that doesn’t just look good online — it looks incredible in real life, which is why so many customers fell in love with it.
Solara Taupe Wallpaper — A Close Second for 2025
Coming in just behind our top seller was the Solara Taupe Wallpaper, another heavyweight vinyl that absolutely captured the mood of 2025. Customers loved it for its subtlety — that soft, washed effect creates a gentle movement across the wall, giving you texture without shouting for attention. It’s one of those designs that looks even better the more wall you give it, transforming a full room or feature wall into something calm, warm and beautifully put-together. And of course, the colour played a huge part. Taupe and beige tones were everywhere this year, and Solara sits right at the sweet spot: modern, cosy, and easy to pair with everything from warm woods to crisp white furniture. Add the reassuring heft of a proper heavyweight vinyl, and you’ve got a wallpaper that feels premium and installs beautifully — no wonder so many people chose it for their homes.
Onyx Natural & Gold Wallpaper — A Bold Favourite With Real Luxury
Snapping up the third spot in our 2025 best-sellers list was the Onyx Natural and Gold Wallpaper, and it’s easy to see why customers were drawn to it. This design brings that dramatic, natural stone look to life with incredible realism — the sort of texture and depth you’d expect from a high-end surface, not a wallpaper. The heavyweight vinyl gives it a proper, substantial feel, making it both durable and convincingly tactile once it’s up. What really pushed this one into best-seller territory, though, were the gold metallic accents woven through the pattern. They catch the light just enough to add a touch of glamour without tipping into anything too bold or brassy. It’s stylish, luxurious and surprisingly versatile, and people loved how it turned a simple wall into something genuinely striking.
Armana Textured Abstract Stripes Stone Wallpaper — Style, Value, and Versatility
Landing comfortably in our top five, the Armana Textured Abstract Stripes Stone Wallpaper proved that you don’t need a luxury price tag to get a premium look. This one was a hit largely because it strikes that perfect balance between affordability and really solid quality — a paste-the-wall vinyl that’s easy to hang, easy to live with, and looks far more expensive than it is. The colour blend was a big selling point too. Those soft creams mixed with gentle grey flecks made it an ideal choice for anyone trying to bridge the gap between older grey décor and the warmer neutrals that dominated 2025. It works with grey sofas, beige furniture, natural textures — pretty much anything you throw at it. Customers loved how effortlessly it tied a room together without overwhelming the space.
Paul Moneypenny Rotan Beige Wallpaper — Understated Style From Our Own Collection
Another standout for 2025 was the Paul Moneypenny Rotan Beige Wallpaper, a design that won people over with its gorgeous simplicity and effortless style. Part of our very own Paul Moneypenny collection, this paste-the-wall vinyl is all about creating a calm, natural look without overpowering the room. The subtle woven texture gives it a soft, understated elegance — perfect for anyone who wants the warmth of a neutral wallpaper with just a hint of interest up close. Customers loved how easy it was to hang too; the paste-the-wall finish meant quick, clean installation, even for first-time decorators. It’s the kind of wallpaper that works in absolutely any room and quietly pulls everything together, which is exactly why it ended up being one of our best performers of the year.
Conclusion
Looking back over our best-sellers of 2025, a few clear themes jump out. This was definitely the year of texture — customers wanted wallpapers that felt substantial, looked realistic, and brought depth to their rooms, whether that was through stone effects, layered abstracts, or subtle woven finishes. Heavyweight vinyls absolutely dominated, thanks to their premium feel and easy installation. And when it came to colour, warm neutrals were the runaway winners. Taupes, beiges and soft stone shades consistently outperformed bolder palettes, giving people a way to refresh their homes in a calm, modern, and incredibly versatile style. Overall, 2025 proved that homeowners are leaning towards designs that feel timeless, high-quality, and effortlessly liveable — wallpapers that elevate a space without overwhelming it. And honestly, we can’t wait to see where 2026 takes us next.
