So… something a bit mad happened.
We posted a video of our Curious Creatures Gold Wallpaper on TikTok, just a quick clip showing it being unrolled in the shop, and — no joke — it blew up. Over a million views. For our little account? That’s wild.
Naturally, we’ve been trying to figure out why it hit such a nerve. What is it about this wallpaper that people couldn’t get enough of? Here's what we think…
It’s Like a Fairytale on Your Wall
This wallpaper isn’t just pretty. It’s completely bonkers in the best way.
There’s a frog playing the cello. A squirrel in a teacup. Cherries, cupcakes, butterflies, clocks growing out of flowers, birds in hats… it’s the kind of thing that makes you stop and go, “Wait, what?” Which is probably why people on TikTok were pausing and rewatching to spot all the little weird and wonderful details.
It’s fun, it’s unexpected, and it feels a bit like stepping into a dream — which let’s be honest, we could all do with now and then.
Maximalism Is Having a Moment
We’ve noticed more and more people moving away from the whole grey/minimalist thing and wanting something with a bit more wow. And Curious Creatures has that in spades.
The rich gold background gives it this lush, vintage feel — a bit glam, a bit magical — and all those colours and characters layered on top just bring it to life. It's the kind of wallpaper that totally transforms a space.
Perfect for feature walls, downstairs loos, reading nooks, or anywhere you want to show off a bit of personality.
It’s Just Really, Really TikTok-able
There’s something about this wallpaper that just looks amazing on video. That slight shimmer in the gold, the colours popping as the light catches them — it grabs your attention even when you're mindlessly scrolling.
Plus, the design is so detailed and surreal that it almost dares people to comment:
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“Did I just see a violin-playing frog?”
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“Where can I get this??”
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“This is giving Alice in Wonderland vibes and I am here for it.”
And that’s exactly the kind of content the TikTok algorithm loves. Something that sparks curiosity and makes people engage.
Escapism, But Make It Stylish
Let’s be real — the world’s felt a bit heavy lately. And there’s something genuinely uplifting about this wallpaper. It’s playful, it’s odd, it’s full of colour and charm. It makes you smile.
We think that’s why it struck a chord. It’s not just about design — it’s about creating spaces that feel joyful and a bit magical. This wallpaper doesn’t take itself too seriously, and neither should we.
Right Place, Right Time
In a world where people are loving cottagecore, maximalism, and interiors that feel personal and expressive, Curious Creatures just… fits. It’s got character. It tells a story. It feels like something you discovered, not something everyone has.
And we’re just buzzing that so many people found it and loved it like we do.
Fancy Seeing It for Yourself?
If you're curious (pun 100% intended), you can check out Curious Creatures Gold on our website. Fair warning though: it’s even better in person.
And hey — if you do end up putting it up at home, tag us! We love seeing it out in the wild.
If you love the whimsy of Curious Creatures Gold but want something a little more lush and moody, the green colourway might be right up your street. It has all the same surreal details — the dapper squirrels, violin-playing frogs, and those delicious little cupcakes — but set against a deep, rich green backdrop that gives the whole design a more woodland, enchanted forest vibe. It feels a bit more grounded, a bit more earthy, but still totally magical. Perfect if you're after something bold but with a slightly softer edge than the gold version. It's like stepping into a secret garden… with a twist.
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